FOR IMMEDIATE RELEASE
THE REPUBLIC OF TEA INTRODUCES AN HERBAL TEA LINE FOR CHILDREN TO BENEFIT ROOM TO READ
San Francisco, CA – January 18, 2009 – Room to Read and The Republic of Tea today announced the launch of Little Citizen's Herb Tea, the first line of naturally caffeine-free, organic Rooibos based, Fair Trade Certified herbal teas for children. For every tin of Little Citizen's Herb Tea sold, The Republic of Tea will contribute $1 to Room to Read, a nonprofit organization that impacts the lives of millions of children in the developing world by providing the lifelong gift of education. The partnership will enable Room to Read to establish a bi-lingual library for underprivileged children in South Africa, as well as build libraries in other developing countries in which it operates.
Little Citizen's Herb Tea are contained in The Republic of Tea's signature tea tin. Each label depicts a fanciful, richly-colored image of the Little Citizens' Herb Teas mascot, Bamboo the panda bear and his animal friends enjoying tea and books amid exotic locations including India, South Africa and Vietnam. In addition to brewing instructions and ingredients, each label, in words and graphics, tells a tale of Bamboo and his adventures, as well as the history and mission of Room to Read. Children can discover a different story of Bamboo and his reading friends on each of the three Little Citizen's Herb Tea tins.
The Little Citizen's Herb Tea are Fair Trade Certified by TransFair USA. The collection offers three flavors, including: Strawberry Vanilla Tea, Tangerine Tea and Apple Cherry Tea. This line is made from organic Rooibos (ROY-Boss) or Red Tea, a naturally caffeine-free, anti-allergenic herb from South Africa, recognized for remarkable antioxidant properties and as an aid to the immune system. Rooibos is paired with only the highest quality herbs (not standard commodity tea herbs) and all-natural ingredients to produce each tin of Little Citizen's Herb Tea.
Little Citizen's Herb Tea are sold separately and contain 36 unbleached, round tea bags, free of unnecessary strings, tags or staples in each tin. The teas are available nationwide at select natural and specialty food stores and can be purchased online at www.REPUBLICofTEA.com.
About Room to Read
Room to Read was established in 2000 based on the belief that education is crucial to breaking the cycle of poverty in the developing world. Since then, the organization has supported nearly two million children by providing better access to education. Room to Read has catalyzed the construction of more than 700 schools and 7,000 bilingual libraries with 5 million books, and continues to support the education of over 7,000 girls. Room to Read is providing opportunities that change children's lives and communities throughout Bangladesh, Cambodia, India, Laos, Nepal, South Africa, Sri Lanka, Vietnam and Zambia. For more information, visit www.roomtoread.org.
About The Republic of Tea
The Republic of Tea enriches people's lives - emphasizing a Sip by Sip Rather Than Gulp by Gulp lifestyle - through premium teas, education and innovation. Founded in 1992, The Republic of Tea sparked a specialty tea revolution. The brand offers an unequaled selection of the highest-quality teas, herbs and ready-to-drink unsweetened iced teas, available exclusively at specialty retailers throughout North America and the first varietal glass bottled iced teas for fine restaurants and hotels. Further, The Republic of Tea is mindful of how its actions impact on the greater community and actively supports worthy organizations like Sunny Hills Services, Susan G. Komen for the Cure, the Prostate Cancer Foundation, Room to Read and The Ethical Tea Partnership. For more information, please visit www.REPUBLICofTEA.com or call 1.800.298.4832.
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Sonia Torres, Sr. PR Associate
Room to Read