
Promotional Partnership Requirements
Thank you for your interest in being a promotional partner with Room to Read.
Because we have a limited capacity to evaluate all the proposals we receive, please take the time to review our minimum criteria for considering a promotional partnership and fill out our online form.
Please note that all promotional partners are required to sign a cause marketing agreement. Additionally, we ask all promotional partners commit to a $5,000 minimum donation to Room to Read.
Thank you again for supporting Room to Read.
Criteria
Corporate Standards
- The promotional partner and/or their operating companies do not market controversial products or products that are counter to our mission.
- The promotional partner is an established, well-known and respected brand or is positioned to become one and demonstrates high social responsibility standards.
- The promotional partner has the potential to raise awareness of Room to Read and broaden its donor base.
- While Room to Read recognizes and understands the challenging nature of entrepreneurial and startup companies, due to our limited capacity, we need to evaluate these opportunities more carefully, potentially using a stricter standard.
Alignment with Room to Read
- The promotional partnership has no potential to threaten Room to Read's 501(c)3 not-for-profit status.
- The promotional partnership will advance the mission of Room to Read.
Agreement with Conditions of Partnership
- Room to Read will not agree to a promotional partnership without a signed cause-marketing agreement which includes a minimum level of donation to Room to Read.
- Room to Read reserves the right to dissolve any promotional partnership if donation guarantees are not met.
- Room to Read will reserve the right of review and approval for all materials using Room to Read's brand, marks, name and logo.
- Room to Read will not necessarily endorse products or services or use donors, vendors, partners or employees in the promotion or sale of a promotional partner or product.
- Due to our limited resources, Room to Read cannot guarantee it will promote the promotional partnership in external communication materials or to the press.